MTN, the leading provider of telecommunications services in Africa and the Middle East, entered the Ghanaian market following the acquisition of Investcom in 2006. MTN’s overriding mission is to be a vehicle for Ghana’s economic growth and development, helping to promote Ghana’s strong development potential from the provision of world-class telecommunications products and services, through to innovative and sustainable corporate social investment initiatives.
Providing a distinct customer experienceMTN is the market leader in the increasingly competitive mobile telecommunications industry in Ghana with over 12 million subscribers and offering its valued subscribers a range of exciting products and services under Postpaid and Prepaid subscriptions. MTN’s network coverage is extensive. It covers all 10 regional capitals, major cities and many rural and remote areas.
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The company continues to invest heavily in infrastructure to expand its coverage and capacity across the country.MTN’s business across its 22 footprints is governed by five values – Leadership, Innovation, Relationships, Integrity and a Can-Do spirit. These values have contributed to MTN’s evolution as the leading player in emerging markets of Africa and the Middle East, with a total global subscriber base of over 200 million, serving a population under license of over 500 million people.
MTN delivers uniquely designed communication solutions and is focused on providing excellent telecommunications services across the African continent under the philosophy of improving access to economic empowerment.The company understands that the best way to gain a competitive edge in a local market is to offer different products and services customised to suit lifestyles and expectations. A vital service of MTN’s operations is MTN Business, which provides data solutions and appropriate IT infrastructure to small, medium and large-scale businesses with the purpose for them to deliver up-to-speed efficiency in their operations.
Leading in innovationsTechnological innovation is vital to MTN’s existence. In response to subscribers’ demands and emerging trends, they are experiencing a variety of exciting products and services including 3.5G technology, DStv Mobile, Seamless Roaming, Mobile Money, MTN E-Selfcare, MTN fonm@il, as well as Blackberry phones and services.
Other innovative services like Call Me Back, MTN Me2U, Voice SMS, and the unique MTN Zone, are quite popular in the country. Very recently, MTN has again introduced services like the MTN Pay4me, Phone Backup service, Mi-Life Insurance, Vehicle Tracking service, and audio conferencing all with the aim of meeting the divergent needs of its subscribers.